It's summer time and our clients are all asking about outdoor themed gifts to create memorable experiences at New Home Community marketing events. Whether it's a farmer's market, live music, BBQ, Yoga in the park, or an outdoor themed Open House, our clients are looking for lifestyle gift items that extend the brand experience long after an event finishes. The team at Builder Promotions has been searching for pre-packaged Gift Sets because time is scarce for our busy clients and we know that the closer we can get a brand gift to "presentation ready", the easier it is for clients…
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May 12, 2019 I love it when our clients share a story or refer to their children during a conversation about work. It reminds me that we are working every day to support amazing females who are working very long hours creating exceptional customer experiences while also fulfilling the role of a lifetime, as a Mom. It's never easy to be a working Mother because we all feel pulled in two directions. We want to create excellence in our professional lives and meet our potential. When we are not at work (and often when we are at work) we cannot…
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We've just sent out our Spring Selling Season post delivering Marketing inspiration to help you make connections with new home buying prospects. We know you are thinking about how to optimize the busy spring home shopping season because we are receiving daily requests for Event ideas, Flag and Welcome mat refresh supplies, Welcome Home gift updates and creative ideas for engaging large Realtors in your markets. In our email you can view the following four Marketing Guides which have been designed to help you turn your brand touches into memorable brand experiences. Home Builder Event Marketing Ideas Guide Realtor Engagement…
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Builders are updating their brands, launching new mortgage services, innovating smart home platforms and finding creative ways to deliver customer experiences in their markets at a brisk pace. Here are some of our favorites: Taylor Morrison - Dorothy Mortgage Technology D.R. Horton - Home is Connected - Smart Home Platform TRI Pointe Homes - Smart Home Innovation HomeSmartR Minto Homes Post-Sale Experience Mastercaresm Ashton Woods Inspiration Collection - Realtor Program Our large builder clients are almost always in "launch mode" for a new service or experience, Community or Corporate brand update. All of these require a consistent brand message when they are…
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When the Lot a home buyer has purchased is transformed into the inspiring new home they will live in for years to come, it's time to celebrate!Saying "Welcome Home" on move-in day happens in many small ways that weave together to create an unforgettable experience for new home builder customers. The "Welcome Gift" that sits on the counter in the kitchen, on the dining room table with flowers, or delivered by the Sales team, is a piece of the welcome experience design. We're excited about the 30+ new welcome home gift ideas we've just added to our Welcome Home e-Store.…
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It's almost October and our amazing builder marketing clients are already thinking about how to recognize employees and thank customers and trade partners during the upcoming holiday season. Ultimately everyone has the same goal. We want to convey gratitude to the people who have mattered to our companies this year. The challenge for most Marketers is this: How do you send a holiday brand touch that is all at once professional, creative and warm? How do you authentically demonstrate your gratitude as a brand? Words matter, and without them, a gift can seem impersonal. A handwritten or printed card helps…
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Every company has different requirements when it comes to graphic design. What kind of graphics do you need? Business cards, Facebook Ads, social media graphics, professional website or logo design, and print collateral? Your vision is critical to your business, so finding the right graphic designer who specializes in the type of graphics you need is quite essential. Do You Need A Designer? The first thing to know is whether it’s the right time to hire a designer. If you never had a complete visual solution for your brand, but now you want to create a visual identity that communicates…
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These days, every business presentation revolves around creative and visually-appealing designs that push the envelope and merge beautifully with the compelling, brand-specific content. This is especially true now that our marketing assets are often first encountered online in their digital form. Wasn’t Design Relevant Before the Digital Era, Too? Yes, it was. Beautifully designed marketing materials always had their spot in collateral, but now are more prominent and valuable. The times are quick, and so are the demands on marketing to keep pace. On the one hand, designers are more pressured and challenged than ever to keep up with the…
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It’s a tight labor market and everyone is thinking about employee retention. Today, smart employers are doing everything in their power to keep their employees engaged and satisfied. From paying competitive wages to offering big perks, the focus is on actively shifting to employee satisfaction more than ever. There’s is a lot of content about the small extras. This post is devoted to some of the bigger extras and perks that let employees know you are sensitive to their work/life balance. If you are running a team, and want to keep your people happy, here are a few ideas on…
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Whoever’s running a business knows that (happy) employees are the core of every growing company. However, keeping an employee happy is much more than a paycheck. In the era of Millennial-run entrepreneurship, where young professionals move through jobs more often, it’s more of a challenge to keep great talent.When your budget’s too thin for employee perk extravaganza, what do you do to motivate and retain your team members? Here are five low-cost ideas that will help you show your employees how valuable they are to the firm: 1. Remote Work Our definition of “the office” has changed. Stay current and…
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