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Builder Promotions

May 01 2026
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When Builders Buy and Get Bought: Builders are Merging, Acquiring and Selling

By Articles
The Brand and Marketing Challenges That Don't Show Up on the Term Sheet Twenty-six acquisitions since the start of 2024. If you're tracking the Builder 100, that number isn't news to you. You've watched it happen in real time. M.D.C. folding into Sekisui's portfolio for $4.9 billion. Lennar taking Rausch Coleman and landing near 30% market share in San Antonio in what felt like an afternoon. Meritage picking up Elliott Homes mostly for the 5,500 lots. Dream Finders adding offsite manufacturing capability through Liberty Communities. The deal flow is steady and, by most accounts, it isn't slowing down. What doesn't…
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May 01 2026
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Head-on shot of front door in a white beach-style home with light wood floors, art above the bench, and symmetrical design, illuminated by morning light.

The Day 1 Brand Readiness Checklist

By Articles
For New Home Builder Marketing Leaders — Acquiring or Being Acquired The items below reflect the specific realities of new home construction marketing: the long purchase cycle, community-level brand investment, the design center experience, realtor relationships, and the buyers who signed contracts and are waiting on a home to be built. Generic M&A checklists don't cover this ground. This one does. 1 — ACTIVE BUYERS: YOUR MOST URGENT AUDIENCE Map every buyer by community, build phase, and months remaining in their wait: pre-start, framing, under roof, pre-close — each phase needs a different messageDraft phase-specific outreach, not a single blast…
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Feb 23 2026
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Builder Promotions Announces Strategic Merger

By Press
FOR IMMEDIATE RELEASE Builder Promotions Announces Strategic Merger with Custom Logos, branded as “Builder Promotions, powered by Custom Logos.” Partnership Combines Specialized New Home Builder Expertise with 35 Years of Vertically Integrated Capabilities. SAN DIEGO, CA – February 25, 2026 – Builder Promotions, the premier provider of branded marketing solutions for the new home builder industry, announced its merger with Custom Logos, a nationally recognized leader in corporate branding solutions with 35 years of experience serving diverse industries across the United States. The strategic partnership unites Builder Promotions' deep expertise in serving large national new home builders with Custom Logos'…
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