It's a well known fact that in most markets, Realtors can multiply sales efforts for new home builders. So, how do you engage Realtors and influence them to bring prospects to your new home communities? Builders use every kind of event marketing concept to bring Realtors to their new home communities. As everyone knows, the goal of these events is to help Realtors see why a new home may be the best solution for their buyers and to experience, first-hand, the benefits of a beautifully designed new home community in their marketing area.Now that we're into the new year, we thought it would be a good time to share a brief round-up of content pieces that address the Builder and Realtor relationship. We hope these provide some marketing inspiration for the new year.
www.newhomesourceprofessional.com is a website hosted by BDX that is devoted to Realtor content and education. Topics include: New home 101, Why Show New, How to Sell new and The Building Process. Referring Realtors to this link is one simple way to support them immediately.
When we listen to our clients talk about their Realtor relationship-building, we hear a few consistent themes:
Sales Teams go to Broker and Realtor offices regularly to be part of their internal meetings. They often drop off business gifts.
Smart Builders treat Realtors like customers and educate them about how they build along with the value their new homes offer.
Quality over quantity. 10% of the Realtors bring 90% of the business. Builders target the high producing Realtors.
All Builders find creative ways to welcome Realtors to their Sales Centers. This includes everything from monthly lunch meetings to VIP wine tastings.
When Builders host Realtors at their new home communities, we are always asked to create memorable gifts that can be presented to Realtors as part of the special event. Our BP Custom Shopper™ service has delivered countless presentations with creative ideas to help Builders cultivate a connection between their Communities and high performing Realtors they are targeting.No blog post about Realtor engagement would be complete without sharing some of the creative ways that Builders are using Realtor gifts to cultivate brand awareness. Here are three of our favorites:Wildly popular at the moment are these yeti-style stainless tumblers. Everyone who sees a product sample has a "must-have" reaction to them. They are trendy, stylish and pragmatic all at once which makes them an ideal carrier for any Builder brand looking to add some promotion to their Realtor program. You can find these in our builder-centric website. You can hear from our Sourcing Manager in this short one minute video too.
The BP Custom Shopper™ team is also loves anything that promotes the gourmet kitchen and great room spaces that new homes offer. There is no doubt that the open concept style, combined with thoughtful design is a knock out benefit to the right home buying consumer. This contemporary gourmet cookbook includes a custom-designed insert page to give Realtors an overview of your community while they are enjoying the well-known Food52 gourmet recipes designed for today's busy professionals. It's a way to showcase the open concept gourmet kitchen/great room living spaces new home builders do so well.
Because so many Realtor Gifts need to reinforce the educational value of a Realtor event, our team loves this journal with a custom promotional page to communicate about the benefits of a new home and your specific community attributes. The journal itself provides a simple tool for jotting down notes about your new home community during your event or meeting.
Thanks for stopping by. Check out our BP Custom Shopper™ page for a turnkey event digital marketing event checklist. Digital marketing experts and Hubspot Partner at the Builder Funnel designed exclusive content for our clients. We hope that it helps you simplify the process of growing the right RSVP list for your Realtor and Prospect events.
Happy New Year! I love nature images because they are like a visual meditation. Even when you have to tackle a long to-do list to get your year jump-started, a simple image like this can deliver a moment of much needed calm. Our first blog post of 2018 is focused on Builder marketing resources that deliver simple and useful insights and solid tactical marketing know-how. They may even give you a moment of calm because you'll uncover and an insight or an answer about something that has eluded you. Hopefully you can grab a nugget or two and positively impact your sales. Here's the list!
There is Marketing insight gold in this Boka Group Research about the Digital Home Buying Experience. Of particular interest are informative visual graphics that quickly illustrate how different marketing channels influence home buyer attraction to your website. The most influential marketing channel in drawing people to Builder websites is Independent Listing sites. The #2 is Organic Search and #3 is offline advertising. There's also an instructive graph depicting what a Builder website must have in order to fulfill the needs of a home buyers in the research phase of their journey. We recommend reading the report for more. It's full of visuals and easy to digest.
The book Browsers to Buyers, by Mike Lyon is a resource for any Builder who is starting or evolving their online sales program. Mike writes about the incredible opportunities for online selling and offers a guide to put it all into place. It's a smart "how-to" book for a growing sales channel.
67% of home buyers are being represented by a Realtor. So if you are thinking about your Realtor engagement strategy and tactics, you are a smart Marketer. You may not know that BDX has an informative and user-friendly Realtor Portal at www.newhomesourceprofessional.com, which enables you to help your Realtor partners immerse themselves in all the benefits of selling a new home. Content topics cover: New Home 101, How to Sell New, Why Show New, The Building Process. Ask us about how to add that link to one of our custom printed USB Drives so you can engage and educate Realtors in your markets.
Sometimes the tactical detail of digital Marketing execution can feel cumbersome. There are so many things to do to create a campaign that meets your goals and delivers more leads. Our partners at the Builder's Funnel recently created some content for us to share with new Home Builder marketers. If you are interested in growing your Event RSVP lists, read this turnkey digital marketing checklist. It's a simple step by step map for getting more qualified buyers to your Community Marketing Events. And if you don't have time to read it, you can delegate it to a team member. It's that easy!
Thanks for stopping by. We'll be posting more of our favorite Marketing resources in the next few weeks to help you fuel your marketing engine this year.Cheers,Leslie Bridges, Chief BloggerOur blog, Marketing Blueprints, is sponsored by Builder Promotions, Inc., a builder-centric procurement portal that helps New Home Builders consolidate marketing supplies and printed collateral used to support the entire new home buyer journey.