Happy New Year! I love nature images because they are like a visual meditation. Even when you have to tackle a long to-do list to get your year jump-started, a simple image like this can deliver a moment of much needed calm. Our first blog post of 2018 is focused on Builder marketing resources that deliver simple and useful insights and solid tactical marketing know-how. They may even give you a moment of calm because you'll uncover and an insight or an answer about something that has eluded you. Hopefully you can grab a nugget or two and positively impact your sales. Here's the list!
There is Marketing insight gold in this Boka Group Research about the Digital Home Buying Experience. Of particular interest are informative visual graphics that quickly illustrate how different marketing channels influence home buyer attraction to your website. The most influential marketing channel in drawing people to Builder websites is Independent Listing sites. The #2 is Organic Search and #3 is offline advertising. There's also an instructive graph depicting what a Builder website must have in order to fulfill the needs of a home buyers in the research phase of their journey. We recommend reading the report for more. It's full of visuals and easy to digest.
The book Browsers to Buyers, by Mike Lyon is a resource for any Builder who is starting or evolving their online sales program. Mike writes about the incredible opportunities for online selling and offers a guide to put it all into place. It's a smart "how-to" book for a growing sales channel.
67% of home buyers are being represented by a Realtor. So if you are thinking about your Realtor engagement strategy and tactics, you are a smart Marketer. You may not know that BDX has an informative and user-friendly Realtor Portal at www.newhomesourceprofessional.com, which enables you to help your Realtor partners immerse themselves in all the benefits of selling a new home. Content topics cover: New Home 101, How to Sell New, Why Show New, The Building Process. Ask us about how to add that link to one of our custom printed USB Drives so you can engage and educate Realtors in your markets.
Sometimes the tactical detail of digital Marketing execution can feel cumbersome. There are so many things to do to create a campaign that meets your goals and delivers more leads. Our partners at the Builder's Funnel recently created some content for us to share with new Home Builder marketers. If you are interested in growing your Event RSVP lists, read this turnkey digital marketing checklist. It's a simple step by step map for getting more qualified buyers to your Community Marketing Events. And if you don't have time to read it, you can delegate it to a team member. It's that easy!
Thanks for stopping by. We'll be posting more of our favorite Marketing resources in the next few weeks to help you fuel your marketing engine this year.Cheers,Leslie Bridges, Chief BloggerOur blog, Marketing Blueprints, is sponsored by Builder Promotions, Inc., a builder-centric procurement portal that helps New Home Builders consolidate marketing supplies and printed collateral used to support the entire new home buyer journey.