If you are a home builder, a successful marketing event means you are introducing a prospective buyer or a realtor to your homes (in real time!). You have a chance, in-person, to showcase all the custom options that make buying new such a delight, and people get to experience what it feels like to be in a beautifully designed home. Anyone visiting a new home community also sees how the outdoor environment interplays with your models, and they begin to imagine their life in those spaces and environments. But that's just one day. It's been a successful event, and then everyone goes home. And chances are, your prospects are still looking at other competitive products, weighing their options.
Last week, we launched a Community Event Marketing e-Store to help builder marketing clients extend the impact of successful events. We know our marketing clients are using every mean possible to keep prospects connected to their brand.
The products in our Community Event e-Store are tools that work for you before, during and after events. They have the potential to draw a crowd, and they keep prospects connected to your floorplans, virtual tours, home albums, and other digital content. Some products work for you as mobile billboards and let people in the local area know about your new home community, too. We have selected products that integrate, enhance and fit into your prospects life to support their connection to you and nurture interest in your brand. We hope you take some time to shop around. Here's one product that provides a fun family experience at home.
Our Digital Reward cards, reproduce photos of your homes and lead prospects to a branded landing page to redeem their digital gift (in this case a movie rental). When they redeem their gift, they supply their contact information. Our team quickly formats that data into a report for your Sales and Marketing teams, so they can follow up on prospects who attended your event.
The gift, landing page, and reports are all included in your cost! Digital Movie rentals are a fun way to showcase your Great Room design. Check out our other digital reward gifts; Tree Planting, Music Download, Fitness Download or customize a Digital Choice card. Click here to learn more about how other industries are using digital rewards to engage prospects and capture important data too. You can use your redemption landing page to survey, capture contact info., promote a new community, or deliver specific detail about green building benefits.
The key is that the gift integrates into your prospects' life in a way that connects them to your new home benefits. And, for this particular example, who doesn't love an excuse to enjoy a family movie night!
How are you connecting with prospects after your events? We know this is one tactic of many! Thanks for engaging.
Cheers,
Leslie Bridges, Chief Blogger
Marketing Blueprints is sponsored by Builder Promotions, a branding and procurement platform that ensures brand consistency throughout the home selling process.