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Is it true that 86% of our time on our phones is spent with an APP?

By October 8, 2015BP News


I am a huge fan of Wordstream and their team of PPC experts because they offer educational content for a dynamic and rapidly changing area of digital marketing. They recently attended SMX East (Search Engine Marketing East) and instantly distributed a list of "must-have" take away statistics for anyone who is working to track, capture and engage digital prospects. I love companies who summarize all of this for me, and I wanted to share it with our readers.

I was intrigued by one quote in particular which was from Samantha Yeh, Marketing Manager at Bitly: #5 take away from SMX East: "More than 86% of time on your phone is spent with an App".samsung-wallhugger-2 It's hard to imagine how quickly we have become dependent on mobility. In the blink of an eye, we went from using a flip phone to walking around with portable computers that are enabled by an explosion of mobile Apps that are useful, informative, fun and engaging. In this blog, we've been talking about our Sales Center Concierge App which provides services for prospects visiting new home sales models. conciergeIt's a low-cost, simple way to personalize the shopping experience and begin a mobile relationship with home buying prospects. For a lot of businesses, a Mobile App can be a simple and cost-effective first step to a Mobile Strategy. We have a blueprint for this App, and we use your existing content to deliver a great sales center visit experience, by packaging it for busy prospects who are making time to include your sales models in their weekend activities. We've just published our BP App, too.  We know Builder Marketers are increasingly pressed for time and do much of their work on-the-go.  We want to be right there with you when it's most convenient to purchase from our Builder-specific e-Store Collection. Here's the Google Play link to download for your Android device. Apple takes a couple of weeks to publish, so we'll keep you posted when it's live. We are simplifying the purchase of digital tools so that you can buy an App as easily as you can purchase DoorMats and Flags. ModelHome2U is a great example.ModelHome2U_Post When consumers tour your models, they can scan a QR code, text a number or link to a short URL and activate an email of a link or PDF for their favorite model(s). When they decide to review what they've seen on their tours, they have immediate access to the exact model(s) they fell in love with. Your most-desired content is right there when they need it without having to search all the floorplans. I bet your competition isn't doing this. It's a small promotional tool that delivers a big "delight factor" and a supportive brand touchpoint. The adoption of Mobile can be seen globally, as you know. This summer, my family traveled deep into the mountains of the Yunnan province, absorbing the warmth of the Tibetan people who have lived there for centuries. One day, we stopped at a historic town to pay our respects to an important mountain in Tibetan culture (a ritual followed by anyone who travels to this area). IMG_0766 (3)I noticed a woman in brilliantly colored traditional Tibetan clothing looking like she was intently focused on a particular piece of the temple wall. I wondered what the significance was and walked over to get a closer look. That's when I realized she was using her iPhone to make a call! Another day we visited a prominent 300-year-old Buddhist Temple and the young Monk who welcomed us, put down his iPhone. My teenage son commented that he was playing FIFA.  So what's your favorite App? Mine is Pandora. They have packaged and curated music to virtually "score" the movie of your daily life. You use Pandora to relax, entertain, dance, cook, do homework, enjoy a ride in the car or get motivated for your exercise -- all this value for only $3.99/month. To me, it's pure genius. Home shopping consumers have a lot of information to manage. A well-designed App can package and curate Sales Center Visits, Mobilize Design Center choices or manage the details of their home purchase with a Digital Home Manager. What would you like to develop? How can we help you? Thanks for stopping by. Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is sponsored by Builder Promotions, an e-Commerce platform delivering branded products used throughout the new home selling cycle. The company offers centralized control of marketing spend and peace of mind that your brand is protected in every market. Users can purchase their marketing supplies anytime, anywhere, from any device.

Leslie is a partner in Builder Promotions Marketing firm, a company devoted to making life better at work for the Marketing professionals who work tirelessly to deliver New Home Communities that provide a place for families to live and thrive. She loves being a Mom and keeps a suitcase packed for the next travel adventure with her family.

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