How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page…
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We know that our Builder Marketer clients use our platform to consolidate purchases of branded marketing supplies to save time, because they must attend to a long list of digital marketing tasks that are necessary to launching their Communities. This is the second in our blog series about how to use digital marketing tactics to fill your new home community events with lots of prospects. In our first blog post on this topic, we covered the important asset and content building involved in getting ready for your new home marketing event. Spencer Powell, with the Builder Funnel, outlined a simple…
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When our clients host an event at their new home community, we create a memorable branded gift that deepens a prospect's connection to the brand, after the event has passed. So that's one task our busy Division Marketer clients can check off their long list of Event "to dos". But we know that's not even a fraction of the work to be done to launch an event. We know that the important work of making any event a success is drawing a crowd! Our readers will be excited to learn that in this blog post, we're interviewing Builder Funnel marketing expert…
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There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters. Larry Kim, with Wordstream just published an informative article…
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Who wouldn't want to share this beautiful photo? That's probably what Lennar Homes thought when they posted this lifestyle image for one of their new home communities in Texas. For a lot of us, it's not about the house. It's about what we see through our windows and the spaces outside where we explore with a small child on a Saturday morning or get out for a run after work. These kinds of images cut through the burden of home buying details and give buyers a sense of how it would feel to live in that home. If you are…
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We've launched our own Corporate Mobile App to help our clients Search, Shop and Purchase their community marketing supplies from their mobile device. BP clients engage with us in a lot of different ways. Some people LOVE to shop products in our enormous search engine while others delight in the efficiency of our e-commerce platform to make fast purchases for their regular marketing supplies. And we've found that a lot of our clients use gifts as a way to express their creativity and differentiate their communities. I love BP's Mobile App because it lets everyone do what they like and makes…
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Companies that sell tangible goods are starting to stake their claim as Digital enterprises. Should Builders follow this trend? Who knows, but it's worth thinking about, considering the tectonic shift to digital house hunting by today's home buying consumers. Several months ago, I read an article about Dominos Pizza transforming itself into a technology company that sells Pizza. It makes perfect sense because
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I recently did some marketing consulting for a start-up firm who had purchased Salesforce.com. I loved having one central tool for capturing prospect brand touches and engagement, but I was stunned at the cost per subscriber, and unhappy with the price to "customize" for our business. That set me on a search for a CRM partner that would be nimble and easy on the budget. CRM is a business "must-have" when you are managing lots of prospects, and there are many options out there. When, I heard Lars Helgeson, CEO of GreenRope, speak at a Digital Marketers conference,
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We've written a few blog posts about our expansion into Mobile Engagement through the launch of BP Digital. We thought it would be a good time to introduce our software partner, Kevin Vaughn CEO of iGlobal Apps. Together, Builder Promotions and iGlobal Apps are on a mission to bring simple, user-friendly and cost-effective Mobile Solutions to Builders nationwide. Professional Builder magazine just published an article about how home buyers are using digital tools in the process of purchasing a new home. The digitization of home selling continues to gain momentum, and mobile engagement is going to be a must-have sales…
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Time is a rare commodity when you are competing for the attention of new homebuyers, showcasing new communities, and building market share for your new home brand. It's no secret that in 2008, Marketing teams shrunk as the industry contracted during the financial crisis. Today's Marketers have reason to be hopeful (and busy) as homebuying trends upward again. What hasn't changed is
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