This year’s Google Marketing Live was a huge success, and some exciting new features coming to Google ads were announced. We have decided to present you with a few keynotes that could affect the way New Home Builders use their advertising platforms as well as how they can optimize these new updates to make their marketing initiatives more effective and smarter. To meet the growing consumer needs, Google made the updates to deliver experiences that add worth and are personal – to be trustworthy, transparent, and valuable. Simpler experiences, stronger collaborations, and better results are what Google promises to its…

Any digital marketing campaign should be treated as an investment, and the best way to tie it to your business performance is with ROI (Return on Investment.) gital marketers can track each action they take, as well as the results they produce. However, it is not as easy as it sounds, because there are so Dimany variables attributed to digital marketing results. Cost Per Lead Whether your digital marketing efforts are profitable or not, you can get a general sense by tracking cost per lead (it’s usually associated with paid advertisements.) Cost Per Lead is calculated in Google AdWords or other…

Partner marketing includes establishing mutually beneficial relationships between your business and other businesses – brands, communities, or publishers. But who’s who in that relationship? It’s simple – you are the one who pays for sales and traffic driven by your partners. And thanks to both, first-time marketers creating their first partnerships, and experienced partner marketing teams, this has become a fast-growing sector of marketing. However, what if your marketing partnership doesn’t produce the results you need? Every digital marketing strategy and marketing partnership is different, but there are certain things that a partnership must bring to the table. Otherwise, you…

Branded Associate apparel is a way to help your teams deliver a streamlined look and feel that complement the Sales Center environment. Branded work gear can do the same to differentiate a New Home Builder brand on the construction site. We've just published our BP Apparel Collection for 2019. It's full of corporate and consumer trends that will help you update and refresh your team's look, onsite.  Trends that you will see in this collection are building on contemporary styling and fabrics that are wearable. Employees feel great wearing apparel that they would buy themselves. Retail brands, like Nike, are…

The time for organizing and hosting a new home community event has come. You are looking for a venue, deciding on the right date, and thinking about ways to get prospective home buyers to attend. Ensuring that plenty of attendees will come is key to a successful event. Here are 4 tips for generating excitement and building traffic for your Communities. 1. Video Trailer Invitation Visual content is the preferred content format because people notice and remember video content more than other content forms. Create a video trailer about your event that’s smart, interesting, and inviting. Post it on social media and…

A brand can be seen as the personification of your business. It is what your customers think and feel about you. A brand has its image and voice, just like a person. And if we can say that building a brand means humanizing your business, it’s also safe to conclude that, like any real person, a brand cannot stay the same forever. A brand is a dynamic entity which needs to evolve, so every once in a while, companies need to stop and think about whether they need to refresh and update their brands. The most dangerous pitfall to avoid…

Salesforce is one of the most used CRM solutions. It is a cloud computing and SaaS (software-as-a-solution) software that helps organizations handle tasks such as performance analysis, marketing campaign management, sales and spend tracking. It allows Sales teams to contact their leads in real time and close more deals, without missing a potential “hot” lead. However, it takes time to get salespeople to overcome their resistance to a new way of managing prospects and customers. Why Salespeople Avoid Salesforce? Sales professionals are hunters by nature, and they would rather make calls than spend time entering data. Using a CRM system is essential…

Children, pets, and equity are significant considerations for today’s homebuyers. Last August, ProBuilder reported that Millennials look for a bit more room for their furry companions when they’re out hunting for their new home. That wasn’t the case before as home sellers used to hide all the traces of their pets when preparing for a home sale. Today, pets have become a plus when it comes to real estate marketing. In the US: about 65% (roughly 79 million) of households own a pet. When compared to 1988 when pets were found in only 9% of homes, this is a massive…

Today’s college students have been exposed to the workplace through career fairs and on-campus professional support aimed at getting them ready for work when they graduate. If you’ve hired a college graduate for the position of Division Marketing Coordinator or Marketing Assistant, you need to invest in them to cultivate engagement and loyalty to your company. Take a look at our list of tips for engaging and developing new talent in their early careers. 1. Make Them Feel Welcome Did you hire several recent college grads? Make them feel welcome at your office first. Add them to your division’s Facebook group, encourage…

In new construction, HR departments face issues such as shortage of both construction and professional staff. Many people left the new home building industry in 2008, and when the market stabilized and started growing again, new home builders faced a labor shortage. This kind of environment makes it essential to retain top talent. Everyone knows it’s far more cost-effective to retain great employees than to have to train new ones. So, what are new home builders doing today to retain their top talent? Take a look at some of the best strategies that will ensure you retain your most qualified…