How do you know when a young millennial couple is shopping your website and dreaming about their first home? You don't, unless they self-identify. How do you encourage them to reach out so you can support their search? That's the topic of our blog post today. We interviewed HubSpot Gold Partner Spencer Powell, with the Builder Funnel about how to develop an effective promotional landing page. "Effective" for purposes of this this article means that a landing page increases inbound leads for New Home Builder brands. The outcome of our interview is this Guide to Premium Content and Landing Page…
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You are sitting at your desk with a cup of your favorite, thinking about what you will add to your upcoming Community Marketing event to make it memorable for prospective home owners. You think you'd like to use a branded gift to keep them connected to your community after they've toured your Models and met Sales Consultants. What to do? You have a million other details to handle to be ready for your event. If this is you, read on! Here are Five of our Favorites for New Home Community Event Marketing:
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With the spring selling season well under way, Builder Marketers are thinking about how to keep the crowds coming to visit new home communities during summer months.
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This week I was a participant in one of the best webinars I've seen, bar none. BDX (The Builders Experience) spent 30 minutes showing Builders how to help Realtors bring their clients to see new home communities. I've included a live link to the Slideshare here for anyone who wants to get this information in a quick and concise format. There are some great "aha" moments in 9 information-rich slides.
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If you are a home builder, a successful marketing event means you are introducing a prospective buyer or a realtor to your homes (in real time!). You have a chance, in-person, to showcase all the custom options that make buying new such a delight, and people get to experience what it feels like to be in a beautifully designed home. Anyone visiting a new home community also sees how the outdoor environment interplays with your models, and they begin to imagine their life in those spaces and environments. But that's just one day. It's been a successful event, and then everyone…
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When does it pay to reward engagement on the buyer’s journey to becoming a happy homeowner? Ultimately, you decide that, but here’s our list of touchpoints where a well-placed reward might nurture your next happy homeowner.
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