There are many reasons to be obsessed with Social Media Marketing. For me it all comes down to one word, "Sharing". Social Media provides consumers with a way to quickly share virtually anything, including favorite new home brands. The key for Builder Marketers is delivering "shareable content". The digital house hunt demands that photos, video tours and listings are abundant and well organized for new home shoppers. Builders have invested significantly in digital content for their websites and most of it can be leveraged across Social Media. Where and how you share matters. Larry Kim, with Wordstream just published an informative article…
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With the Spring Selling season well on it's way, Builder Marketers are thinking about their Summer events. Builder Promotions follows 200+ top Builders on Instagram, and it's clear Instagram is being used by smart builder Marketers to
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This week I was a participant in one of the best webinars I've seen, bar none. BDX (The Builders Experience) spent 30 minutes showing Builders how to help Realtors bring their clients to see new home communities. I've included a live link to the Slideshare here for anyone who wants to get this information in a quick and concise format. There are some great "aha" moments in 9 information-rich slides.
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We've launched our own Corporate Mobile App to help our clients Search, Shop and Purchase their community marketing supplies from their mobile device. BP clients engage with us in a lot of different ways. Some people LOVE to shop products in our enormous search engine while others delight in the efficiency of our e-commerce platform to make fast purchases for their regular marketing supplies. And we've found that a lot of our clients use gifts as a way to express their creativity and differentiate their communities. I love BP's Mobile App because it lets everyone do what they like and makes…
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Companies that sell tangible goods are starting to stake their claim as Digital enterprises. Should Builders follow this trend? Who knows, but it's worth thinking about, considering the tectonic shift to digital house hunting by today's home buying consumers. Several months ago, I read an article about Dominos Pizza transforming itself into a technology company that sells Pizza. It makes perfect sense because
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Two small but important changes were made to our website this week and I thought it worth reporting because, though they are small, they make a big impact. Why Mobile Responsive Sites Make Life Better When your phone becomes your computer, you expect it to
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We've written a few blog posts about our expansion into Mobile Engagement through the launch of BP Digital. We thought it would be a good time to introduce our software partner, Kevin Vaughn CEO of iGlobal Apps. Together, Builder Promotions and iGlobal Apps are on a mission to bring simple, user-friendly and cost-effective Mobile Solutions to Builders nationwide. Professional Builder magazine just published an article about how home buyers are using digital tools in the process of purchasing a new home. The digitization of home selling continues to gain momentum, and mobile engagement is going to be a must-have sales…
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Event Marketing enables you to play host to your prospects and make it easy for them to experience your location and home designs. Marketers are doing so many creative things to increase traffic at events; we thought we'd devote a blog post to 4 Event Marketing Categories that get beyond food. Don't get me wrong, food works! Gourmet food trucks, Americana BBQ's, food n wine demos and more, all welcome your Sales Center guests into a festive atmosphere. And, who doesn't love to eat! Everyone is doing it. So how do you differentiate your events? Here are some Event ideas…
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When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be mindful
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Have you heard the term, "weekend enabler technology"? I thought it sounded like another soundbite, but I realized that we use technology to enable our weekend fun more than we think! Whether it's Open Table to create a gathering, Fandango to schedule a family movie night or StubHub to get last minute tickets to a game or concert, mobile apps help us create and schedule weekend fun. When digital house hunters reward you by scheduling a visit to your sales center on their busy weekend, you want to be
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