As a business owner and Marketing professional, I am intrigued with the universal challenge of converting digital shoppers into customers. How do we identify, engage and eventually convert a digital window shopper into a delighted client (or a deliriously happy new homeowner)? Let me digress for a moment to tell you how Marketing Blueprints became our company blog. When we wrote our company's mission statement 20 years ago, we made a decision to devote ourselves solely to the Sales and Marketing professionals who work tirelessly to market the communities developed by their builder brands. Builder Promotions' clients and prospects are the people who are tasked with creating demand, generating quality leads, nurturing prospect relationships and curating a customer experience that results in lots of happy new homeowners. Not a simple task. Our story is simple. We have always aimed to improve life at work for homebuilder marketers with centralized solutions to coordinate the myriad of branding products used throughout the new home sales cycle. We've developed relationships with publicly held, mid-market and innovative small homebuilders. Regardless of their size, our customers collectively contribute to the broad choice of enriching communities and unique lifestyles provided by homebuilding brands nationwide and now internationally. Marketing Blueprints was born out of my curiosity about how our clients are managing the digital house hunter, and I thought it worthy of a blog conversation because it's an evolving area for homebuilder marketers. We've evolved with new supply chain partners who are helping us to deliver mobile solutions that support the home selling process. More than 50% of us shop, search and buy from our mobile devices. Because of my interest in the digital eco-system, I constantly collect Marketing resources to share with business colleagues and friends. I love digitally current, simple and reasonably priced solutions for identifying and engaging online shoppers, and I think in terms of customer acquisition because that's goal, isn't it? Builders invest significant dollars in their new home communities. We provide services and products that support the new home sales cycle. In Marketing Blueprints, we want to share content that home builder marketing and sales professionals can use to manage digital shoppers and happy customers alike. We love being a part of your team and look forward to the conversation. Thanks for visiting! Cheers! Leslie Bridges, Chief Blogger Marketing Blueprints is delivered compliments of Builder Promotions, and e-commerce company delivering branded products used throughout the home selling cycle.